Business Blogging Subjects – Examples from TP Transcription

Business Blogging Subjects – Examples from TP Transcription

This is a collection of suggested articles you can write for your own business blog. Naturally there are quite literally millions of subjects you can write about, but these are our collection of subjects to get you started and to think about when you are recording your daily blog entry into your smart phone.

  • Example of good business service – have you had a customer thank you for going the extra mile?
  • Example of bad customer service – what did you do, how bad was it and what could you have done better?
  • Information about a service your company offers that your competitors don’t.
  • Details of the geographical location of your blog (this is very good for Google rankings).
  • The definition of the work you do. So for example, if you are a barber then give a definition as to what a barber is and does, and explain a little bit about the role of a barber. This may seem slightly bizarre but again it scores very well in Google rankings as it sets up your website as a source of knowledge.
  • Explanation as to how you get qualified into your trade or profession. This again may seem slightly odd but it scores highly for SEO purposes (SEO means Search Engine Optimisation).
  • Details of some of the equipment that you use. This could include a set of photographs. So for example if you clean gutters for a living, include some of the equipment that you use and explain how technical it is and how much it cost to purchase.
  • A discussion about a political subject of the day and how that impacts on your business. So for example if you are a haulage company you could perhaps include a few paragraphs in your daily blog on how you think Brexit is going to affect you. Don’t be too political as you never know who’s reading it and which way inclined your customers are, but try and give pros and cons of each viewpoint when it comes to any discussions on politics.
  • Talk about a problem your company has recently experienced. So for example if you have had problems with a supplier then blog about it. If the supplier has seriously annoyed you and you have nothing to lose then name them, this also works well for Google rankings.
  • If a competitor has done something unpleasant or has tried to muscle in on one of your clients, write a blog about it. If everything you write is true you have nothing to lose in talking about the incident that has occurred. Naturally you cannot slander your competitor as they would probably take great pleasure in suing you, but if everything you say is true then they cannot do anything about it if you talk about them in your blog. This also scores very well in Google rankings for their name.
  • Discuss how climate issues affect your business. If you are a window cleaner you could do a series of photographs of your team cleaning windows in the sun, the pouring rain and snow, and give your customers and the public an idea as to the day to day workings and practicalities of your work. This is very good for giving your business a personal touch.
  • Talk about your premises. Take photos of your colleagues at work and your equipment and put them on the blog.
  • Write a day in the life of for each member of staff in your business. Even do this for the office cleaner, and go right up to your directors. If you have seven staff that means you have seven lots of articles to go on the blog. Very easy to do.
  • Talk about your marketing exploits and worries. What have you spent, where have you spent it, how effective has it been for you, what are you thinking of doing and what’s holding you back from doing it? All of these things make a good personal touch to anybody reading about your business.
  • Talk about the future. Mention your plans, your fears, your concerns for the business and future opportunities.
  • Talk about the past and your experiences setting up a business. People like to read about failure, and if you can put in details of particular problems you have overcome to set your business up then this will make some interesting blog entries. What mistakes did you make on the way to where you are now? How could other people avoid them?
  • Talk about problems you are experiencing on a daily basis. If you are a plumber and your customers are not preparing the area their boilers are situated in before you get there and you are spending considerable time moving out items to access the boiler, then write a blog about it and point out how much easier it would be for everybody if your customers did actually clean the top of the boiler and remove all the items in front of it.
  • Talk about technical issues likely to affect your customers. This applies to just about every trade and profession. Give expert opinion on these problems and explain how they can be resolved. This is particularly important if you are an electrician, plumber, heating engineer, builder, joiner etc, any tradesmen or women should have extensive advice articles all over their website because this gets customers in and interested in your business. If you have time shoot some videos of you explaining how things work, what problems are arising and show customers how to avoid the problems and how to repair items themselves. Quite a lot of people worry that if they put too much information on the internet then they will do themselves out of a job, but actually the opposite is very much the case. The more information you give customers the more likely it is they will come and use your service, because people simply don’t like doing things themselves.
  • Write professional advice for anyone regarding anything your business does. If you are a florist, show how you put your bunches of flowers together, where you source them from, how to spot a good bunch compared with a bad bunch, what makes a good collection of flowers to go in a bouquet and what makes a poor selection. The list of subjects that you can include is absolutely endless and you can go on forever. There should be nothing stopping you from thinking up article subjects everyday if you just put your mind to it and think through carefully what you can offer your customers on a daily basis in terms of advice. Do not worry if your articles sound waffly and boring and you repeat yourself. That is not the purpose of blogging – blogging is all about getting content on to your website; content that other people may or may not necessarily read, but content that the Google algorithms and search robots will pick up and score your website more highly than your competitors without you needing to spend copious amounts of money on Google Ad words and other advertising sources.